Annie's Alcove

Created to bring warmth, peace and nostalgia into your home, Annie’s provides a carefully curated collection of pieces that spark joy and create conversation.

Together, we crafted a reimagined brand identity that honours the heart behind her craft. Named after their beloved family dog Annie (the ultimate homebody herself), this brand embodies the warmth and comfort that defines true home living.

Our journey began with a thoughtful name refresh, followed by developing a complete brand identity. Featuring a hand-drawn icon capturing Annie’s gentle spirit, paired with custom typography this new look brings the essence of artisanal curation to life.